Comments on: VRM in a nutshell http://www.vrmlabs.net sandbox for playing with emerging VRM tools and technologies Mon, 06 Sep 2010 20:53:58 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: gam http://www.vrmlabs.net/vrm-in-a-nutshell/comment-page-1/#comment-20 gam Fri, 20 Feb 2009 22:53:12 +0000 http://www.vrmlabs.net/?page_id=18#comment-20 Jim I have a very strong belief in the premise that you have expressed. However, what has been lacking to date is the mechanism where consumers can place their requests and the profile that adds sufficient value to that request to allow the marketer or vendor to invest their time or money in responding. (I had posted a note on this a while back: http://www.realtea.net/too_much_info) TheMineProject is providing a comprehensive infrastructure towards this which should help. The Facebook platform is now host to a rich seam of personal data and preferences, but each time they try to commercialize that (using a checkboxes already checked approach for soliciting permission), the backlash is stupendous. At last night's Facebook developer garage, the big emphasis was on getting users to use richer and richer notifications so that profile info becomes public domain - maybe easier to monetize. Let's see where this all goes... Gam Jim

I have a very strong belief in the premise that you have expressed. However, what has been lacking to date is the mechanism where consumers can place their requests and the profile that adds sufficient value to that request to allow the marketer or vendor to invest their time or money in responding.

(I had posted a note on this a while back: http://www.realtea.net/too_much_info)

TheMineProject is providing a comprehensive infrastructure towards this which should help.

The Facebook platform is now host to a rich seam of personal data and preferences, but each time they try to commercialize that (using a checkboxes already checked approach for soliciting permission), the backlash is stupendous. At last night’s Facebook developer garage, the big emphasis was on getting users to use richer and richer notifications so that profile info becomes public domain - maybe easier to monetize.

Let’s see where this all goes… Gam

]]> By: Jim http://www.vrmlabs.net/vrm-in-a-nutshell/comment-page-1/#comment-7 Jim Tue, 10 Feb 2009 20:53:03 +0000 http://www.vrmlabs.net/?page_id=18#comment-7 I'm writing a paper for an advertising class I'm taking and was wondering if someone could provide some feedback on the premise below... Portal 2.0: The consumer to business economy and its effect on marketing. I believe the emergence of web based, open market practices will lead to the implementation of a economic model where the consumer tells the market what they want and then receives bids from businesses based on their consumer prerequisites. This shift of control from business over to consumer will be the result of consumers gaining more control through a progressively developing open market web centric economy. In addition, businesses build a complete view of their own relationship with a customer, but they have little understanding of other transaction relationships that the customer has. In such a competitive market, as the web, it will become necessary for a business to understand all of their customers’ transaction relationships in order to be relevant in their daily lives. This is only possible when the consumers are in control of their own information and purchasing power. I’m writing a paper for an advertising class I’m taking and was wondering if someone could provide some feedback on the premise below…
Portal 2.0: The consumer to business economy and its effect on marketing.
I believe the emergence of web based, open market practices will lead to the implementation of a economic model where the consumer tells the market what they want and then receives bids from businesses based on their consumer prerequisites. This shift of control from business over to consumer will be the result of consumers gaining more control through a progressively developing open market web centric economy. In addition, businesses build a complete view of their own relationship with a customer, but they have little understanding of other transaction relationships that the customer has. In such a competitive market, as the web, it will become necessary for a business to understand all of their customers’ transaction relationships in order to be relevant in their daily lives. This is only possible when the consumers are in control of their own information and purchasing power.

]]> By: VRM Hub » CRM, CMR or VRM http://www.vrmlabs.net/vrm-in-a-nutshell/comment-page-1/#comment-6 VRM Hub » CRM, CMR or VRM Wed, 14 Jan 2009 18:09:28 +0000 http://www.vrmlabs.net/?page_id=18#comment-6 [...] of the VRM principles is that a free customer is more valuable than a captive one (scroll down to the bottom of the page. Alas, Project VRM site is down so can’t link [...] [...] of the VRM principles is that a free customer is more valuable than a captive one (scroll down to the bottom of the page. Alas, Project VRM site is down so can’t link [...]

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