VRM is more than technology, applications, tools, platforms or systems, although they are essential to getting us closer to improving relationships between customers and vendors.

We will test, review and follow such tools and applications at VRM Labs. We will reach out to those who build them and give our opinion.

Here is a list of tools to start with. These are not ‘official’ VRM tools but some have a particular feature that is VRM, some are closer to VRM principles.

Wesabe - moving operational data onto the user side

Dopplr - user driven and if you close your account they’ll give you all your data back in an email

Tripit - parsing of transactional e-mails and allows users to manipulate some of their data

Indivo & Dossia - a personal medical records open source application

Sugarstats - allows those with diabetes to manage their blood sugar data online

Google Health - users can manage their health information online, stored by Google

Health Vault - users can manage their health information online, stored by Microsoft

chi.mp - users can manage their profile, contacts & content in one place and control who gets to see what

idlasso - a tool to manage individuals’ online identities by creating profile cards

Privacy Preference Service - Junk mail filtering tool

The Customer’s Voice - personal data architecture

The Trust Index - a survey to assess companies’ VRM credentials

Paoga - Junk mail filtering tool

Higgins R-cards - electronic identity cards that also carry information about relationship links

Identity Rights Agreements - a set of rules for vendors’ use of personal data

Ponoko & PonokoID - an online shop for individualized goods, where shoppers use ID to post requests for custom-made individualized goods.

Ryanair bargains - a feed generating widget for choice of destinations and prices